Squaretree was founded by current CEO Bill Pennock. In 1987, Bill got his real break when the International Modeling and Talent Association asked him to write the program to run their world wide convention in New York City. In 6 weeks, while still working at his day job, Bill wrote all the programs he needed to get the registrations done and start the competitions. As the competitions were running he worked frantically in his hotel room to complete the scoring and other programs needed to run the rest of the convention. Mercifly, after a week of non-stop coding with only about 10 hours sleep in 9 days, the convention completed with a sit down awards dinner. Bill's programs worked, tall beautiful aspiring models were called for Model of the Year and the convention was a success.

Thus, Bill's career as a business application programmer was launched. Since then he has built, architected and directed the building of many programs used daily by the companies and organizations that have been his clients. The experience has allowed him to build a business himself doing Business Application Development, Web Development and the development and maintenance of large and small network infrastructures.

Bill currently has left programming behind and leads the organization in direction and new service environments. Interestingly Bill still finds time to service that first client, International Modeling and Talent Association, at their convention twice a year. The company has numerous clients that have been doing business with Squaretree for over 5 years and many close to or more than 10. Long term relations are a core part of Squaretree's business. Bill's goal with Squaretree is to build a company that uses technology services to help companies and organizations get the most from their computer investments.

Our Talented Staff

Squaretree is proud to staff a group of highly talented and innovative employees. We recruit top technical talent and staff them full-time so that our clients are assured a consistent interaction and excellent customer service.

Squaretree has been able to attract and retain some of the brightest most well-rounded and grounded technology professionals in the business. Squaretree's staff are professionals who understand that the goal of the client is not to understand technology but to get their job done. Our goal is to make the technology as transparent as possible.